Rupeefunds
Collaborated with Rupeefunds to craft a refined and trustworthy brand identity for their investment and fund-management platform. The objective was to establish a modern visual language that communicates clarity, credibility, and long-term financial growth positioning the brand alongside leading platforms in the wealth management space.
A platform with potential, but lacking the clarity and trust users expect.
The Problem
Rupeefunds needed a brand identity that immediately communicates trust, financial expertise, and ease of investing. Their existing presence lacked visual clarity and differentiation, making it challenging to stand out in a competitive investment platform landscape.
Understanding what investors need to feel confident, informed, and secure.
Research & Insights
Analyzed leading investment products, studied user expectations around trust and credibility, and explored visual patterns common in financial platforms. The insights showed a clear need for a clean, stable, and growth-oriented identity that reassures first-time investors and appeals to experienced users.
Exploring visual directions that communicate growth, stability, and credibility.
Ideation
Explored multiple visual directions symbolic growth motifs, stable geometric forms, and modern typography. The focus was on creating a mark that feels professional yet approachable, supported by a color palette and style that reflects clarity, stability, and long-term value.
The Solution
Designed a cohesive brand identity that blends professionalism with approachability a logo built on growth symbolism, a refined visual system, and a color palette aligned with financial trust and clarity. The resulting identity positions Rupeefunds as a modern, credible platform investors can rely on.
